Develop and fine-tune NLP/NLU models, including transformer-based models (BERT, GPT, etc.) for a range of language understanding tasks (language generation, sentiment analysis, entity recognition, etc.). Additionally, design and implement generative AI models by leveraging LLMs for text generation and understanding. * Preprocess and curate text data, including text cleaning, tokenization, and data augmentation to prepare it for training NLP/NLU models * Innovate and implement cutting-edge algorithms to improve the performance, accuracy, and efficiency of the NLP/NLU models * Assess model performance using relevant NLP metrics and optimize models for real-world application * Stay updated with latest developments in Generative AI specifically on NLP/NLU research and apply new techniques to enhance our solutions